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An adventurer adjoins Indian shore as Jeep unveils Compass

Backstory :

To understand Jeep Compass significance we need to go back to its history which dates  back to World War II. First of all America was in need of solid four-wheel-drive reconnaissance car with an impossible deadline of 49 days. Furthermore only 2 companies responded  American Bantam Car Company and Willys-Overland. American Bantam Car Company bankrupt at the time couldn’t produce the required quantity of vehicles. Finally Ford and Willys-Overland came up their own modifications. The result  Ford “Pygmy” and Willys “Quad” prototypes looked very similar to the Bantam BRC prototype and Spicer supplied very similar four-wheel drivetrain components to all three manufacturers.

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Consequently over the years the brand willys has transformed to Jeep (Jeep: A four-wheel drive vehicle of one-half- to one-and-one-half-ton capacity for reconnaissance or other army duty.)  FCA (Fiat Chrysler Automobiles) now owns Jeep

Jeep in India :

Mahindra & Mahindra was established on October 2, 1945. K.C. Mahindra visited the United States of America as Chairman of the India Supply Mission. In addition he met Barney Roos (inventor of the rugged ‘general purpose vehicle’ or Jeep) meanwhile he had a flash of inspiration:  wouldn’t a vehicle that had proved its invincibility on the battlefields of World War II be ideal for India’s rugged terrain and its kutcha rural roads. Swift action followed thought. The Mahindra brothers joined hands with a distinguished gentleman called Ghulam Mohammed. And, Mahindra & Mohammed was set up as a franchise for assembling jeeps from Willys.

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Today :

Jeep sells 3 models in India. Jeep Wrangler Unlimited priced @ Rs. 71,59,104, Jeep Grand Cherokee starts @ Rs. 93,64,527 and Jeep Grand Cherokee SRT Priced @ Rs. 1,12,07,825 .

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All models arrive in India as Completely Build Units (CBU). Which begs the question what difference is the launch of Jeep’s newest model going to make?. In an already well established market of SUV’s. With competitors like  Ford Endeavour, Jeep Compass and the Hyundai Santa Fe/Tucson, Toyota Fortuner, Mercedes-Benz GLA, Isuzu MUX SUVs ,BMW X1, Volkswagen Tiguan offering great value.

The Answer 

Jeep first unveiled its Compass SUV at the 2016 LA Motor Show. Fiat Chrysler Automobile revealed its intentions to tap emerging markets like Brazil, China and India. Jeep compass priced aggressively. With up-to 80% localized content on the car. Expect a pricing between Rs.20-25 lakh (Ex-showrom). Making it the most accessible Jeep to own. Its launch is due in August 2017.

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Jeep Compass India Specifications

Engine 1.4-litre turbocharged MultiAir Petrol
Max Power 160bhp
Max Torque 200Nm
Engine 2.0-litre Multijet II Diesel
Max Power 168bhp
Max Torque 350Nm

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